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This is how Apple convinced developers to develop for the Mac:

“It’s obvious that graphical computing is the future, whether the Mac is a success or not. This is your chance to learn how to develop for such an environment. Choosing not to develop for the Mac, then, is choosing for your company to eventually die.”
– Alain Rossmann

See Cringley’s post here: http://digg.com/u3E1VF

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